How Color Ads Capture Attention

Los Angeles Times • June 16, 2016 HOW COLOR ADS CAPTURE READER’S ATTENTION BETTER THAN BLACK & WHITE ADS Purchases aren’t just driven by need or cost. Consumers respond emotionally to products that fit their lifestyle and sell a beneficial experience. In a world where everyone is surrounded by vibrant hues, color ads are more…

10 Things A Good Ad Does

1. Stop the reader from turning the page. 2. Sells a product’s benefits, rather than its features, people buy what the product does for them, not what it is comprised of. 3. Promotes the name of the store or brand, while visually creating an image for it. 4. Speaks to a specific group of people.…

Calls to Action Buttons

When you create an online ad, one of the most important components is the call to action or CTA. A call to action grabs a viewer’s attention and encourages him or her to act. Calls to Action That Get Clicked CTAs that encourage a purchase Shop now Shop our spring collection Shop now. Get 50%…

How to pick up an ad in Xpance

Open XpanceNET Locate the ad you wish to work on Click the “Pickup Previous Ad” link on the right-side of the window Locate the ad you wish to pick up by entering the filters need to search by • Ad Number • Insertion Date • Advertiser Name • Ad Status • Sales Rep Press the…