1. MAKE YOUR CLIENT’S SERVICE TANGIBLE
It is essential to make your client’s service as tangible as possible. Give your client’s business, whatever it may be, a tangible and physical element so their customers have something to hold or see.
2. PROMOTE THE BRAND’S PERSONALITY
Your client’s brand has a personality, whether it is; high-end, playful or minimalistic. Food photography is a fantastic way of creating and reinforcing these personality traits and then communicating them to your client’s target audience.
3. PICTURES SPEAK A THOUSAND WORDS!
It is an old cliché but it is true! You can convey so many different things with a simple, but effective image. Showing your client’s food or services in context can show the audience the features AND benefits of their service, all in a single shot.