When you create an online ad, one of the most important components is the call to action or CTA. A call to action grabs a viewer’s attention and encourages him or her to act.

Calls to Action That Get Clicked

CTAs that encourage a purchase

  • Shop now
  • Shop our spring collection
  • Shop now. Get 50% off.
  • Shop our best sellers
  • Act now
  • Save today
  • Buy now
  • Buy now. Pay later.
  • Buy it today
  • Yes! I want one.
  • Order now
  • Repeat your order
  • Claim your coupon
  • Reveal my mystery coupon
  • Start saving today
  • Don’t delay. Save now.
  • See your hand-selected deals
  • Get 50% off now
  • Shop for the clothes you want
  • Get the style you want
  • Get your summer wardrobe
  • Get free shipping
  • Free gift with purchase

CTAs for content

  • Learn more
  • Read more
  • Curious? Read on
  • Download now
  • Keep reading
  • Read the full story

CTAs for video

  • Watch now
  • See the crazy video
  • Hear from our CEO
  • Hear her story
  • See the difference you make

CTAs for events

  • Reserve your seat
  • Register now
  • Book your tickets
  • I’m coming!
  • I’ll be there!
  • Count me in!
  • Book now for early bird prices
  • Sign me up
  • Save me a spot
  • Register for our webinar

CTAs for service-based businesses

  • Book your next appointment
  • Start your free trial
  • Upgrade now
  • Yes! I want a free upgrade.
  • Make me a VIP
  • Sign up and save

CTAs that focus on results

  • Find out how
  • Start today
  • See how your business benefits
  • Get results now
  • Start now. Get results.
  • I’m ready to see a change

CTAs to collect feedback

  • Complete our 5-minute survey
  • Take a survey
  • Leave a review
  • Give us your feedback
  • Let us know how we did

CTAs for social media

  • Follow us
  • Stay connected on social
  • Like us on Facebook

4 Tips to Use CTAs Effectively

Here are four tips to use CTAs effectively in your next online ad.

1. Number of calls to action.  If your online ad has too many calls to action, viewers could get overwhelmed. Make the choice simple by providing one.

2. Call to action placement. Where’s the best place to put a call to action? There’s a lot of debate on this one. To figure out which one is right for your client’s ad, use common sense. If a viewer can quickly understand the purpose of the ad, placing a call to action at the top makes sense. However, if your client’s offer requires some explanation, put the call to action at the bottom of the ad.

3. Call to action design. Your client’s call to action should stand out. That means you should make a few design decisions that encourage viewers to click. Here’s a list to consider:

  • Create a button –  Create a call to action button. Using a button rather than a hyperlink can increase conversion rates by as much as 28%.
  • Pick a unique color –  Make the call to action a color that’s not used, or rarely used, in the ad so it stands out.
  • Size matters –  Make sure the button looks right size-wise in the ad.
  • Use whitespace to your advantage –  Don’t feel the need to clutter the area around your call to action, leaving white space near it draws the eye.

4. Call to action copy.  Don’t underestimate the importance of word choice in your call to action. The words in your call to action provide the necessary direction for viewers to follow through with an action.

  • Use action-inducing words –  You want viewers to act fast, so make sure your word choice reflects that. Use action words like “shop,” “book,” and “order.” Tack on an urgent word to encourage instant action like “now” or “today.”
  • Keep it short –  Your call to action should be short and to the point. Notice that most of the examples are about 2-4 words long. That’s what you should aim for.