Why Headlines Are So Important

Busy people keep their lives manageable by deciding almost instantly whether something is worth their time. It’s the headline’s job to entice them, engage them and capture their attention so that they ignore all other distractions to read to find out more. It’s frightening, but this process takes just a second or two and it’s…

How Color Ads Capture Attention

Los Angeles Times • June 16, 2016 HOW COLOR ADS CAPTURE READER’S ATTENTION BETTER THAN BLACK & WHITE ADS Purchases aren’t just driven by need or cost. Consumers respond emotionally to products that fit their lifestyle and sell a beneficial experience. In a world where everyone is surrounded by vibrant hues, color ads are more…

10 Things A Good Ad Does

1. Stop the reader from turning the page. 2. Sells a product’s benefits, rather than its features, people buy what the product does for them, not what it is comprised of. 3. Promotes the name of the store or brand, while visually creating an image for it. 4. Speaks to a specific group of people.…