How to pick up an ad in Xpance

Open XpanceNET Locate the ad you wish to work on Click the “Pickup Previous Ad” link on the right-side of the window Locate the ad you wish to pick up by entering the filters need to search by • Ad Number • Insertion Date • Advertiser Name • Ad Status • Sales Rep Press the…

Components of an Effective Advertisement

The Headline: It basically tries to attract the attention of the readers and create curiosity so the audience or reader sees further. The advertiser has four seconds to get the reader’s attention. If you and your advertiser are having a difficult time writing a head line ask them the following two questions. What would I want…

Basic Layout Terminology

TEXT: Alignment: The adjustment of arrangement or position in lines of a text or an image — left, right, centered, etc. All Caps: Refers to text or a font in which all letters are capital letters. “All caps” may be used for emphasis (for a word or phrase). Bold: A type style in which the…